© Dempa Holdings Limited Trading as DING
DING provides patented beer line cleaning process to hotels, pubs, and restaurants across England and Wales. Our radio wave technology, non-toxic cleaning products, and smart monitoring help you save thousands while serving better beer. Get in touch now to discover your savings potential.
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DING provides patented beer line cleaning process to hotels, pubs, and restaurants across England and Wales. Our radio wave technology, non-toxic cleaning products, and smart monitoring help you save thousands while serving better beer. Get in touch now to discover your savings potential.
Fill in the form to access the savings calculator and see how DING can improve your beer quality while reducing your costs.
Fill in the form to access the savings calculator and see how DING can improve your beer quality while reducing your costs.
How Much can DING Save you?
How Much can DING Save you?
Your 2 Easy Steps to Bigger Savings
Complete the Form
Fill in your basic details to start your savings journey today.
Step 1
Install and Start Saving
Our team installs your system with no disruption to your business.
Step 2
HOW IT WORKS
Beer Line Cleaning That Saves You Thousands
Every Year
Every pint you save from waste becomes revenue in your till. With DING you maximise yield and turn cellar efficiency into cash. Our radio‑wave system keeps your lines cleaner for longer, saving thousands on wastage, water, energy and labour by reducing weekly cleans to monthly cleans. Don't forget the customers praising the taste of your beers all year round.
Beer Line Cleaning That Saves You Thousands Every Year
Every pint you save from waste becomes revenue in your till. With DING you maximise yield and turn cellar efficiency into cash. Our radio‑wave system keeps your lines cleaner for longer, saving thousands on wastage, water, energy and labour by reducing weekly cleans to monthly cleans. Don't forget the customers praising the taste of your beers all year round.
Discover Your Potential Savings
100% Privacy Guaranteed | 90-Day Money-Back Guarantee
Reduce Beer Waste
Monthly Line Cleaning
Save Thousands
Environment Friendly
Our patented non-toxic DING Elimin8 professional beer line cleaning powder when used in conjunction with our DING radio wave device reduces cleaning frequency from weekly to monthly. With our 90-day, money-back guarantee, you have complete peace of mind. Use our savings calculator to work out savings for UK pubs, hotels and restaurants.
Boost Your Profits, Pour More Pints
WHY CHOOSE US
24/7 Line Protection
Our radio-wave beer line system reduces weekly cleans to monthly, saving thousands. Full installation takes under a day during working hours with no disruption.
Powerful Eco Clean (Patented)
We combine our radio wave technology with our patented powder for a non-caustic clean that removes yeast, bacteria and residue, helping keep beer lines cleaner for longer.
Total Control
We give instant access to the DING dashboard, with live temperature, cost and performance insights so operators spot issues and
save time.
Based in Sale, DING serves hospitality businesses across England and Wales with beer line cleaning technology. Our team combines innovation with practical support, delivering installations that save thousands while improving beer quality. We stand behind our system with a 90-day money-back guarantee, giving you complete confidence in your investment. Every installation comes with dedicated support and monitoring to ensure your system performs as promised.
About Us
Your Complete Beer Line Solution
DING delivers a complete beer line cleaning solution that combines radio wave technology with a non-caustic, environmentally friendly cleaning powder. While competitors use caustic cleaning agents, which are toxic and not friendly for the environment. This approach is safer, cleaner, and more sustainable. The service includes professional installation, continuous monitoring, and dedicated support to keep your lines performing at their best while helping you grow your profits.
Our Service
- The DING Device sends radio waves along the beer line to reduce yeast and buildup.
- Slows yeast and bio film formation and prevents residue
- Reduces cleaning frequency from weekly to monthly
Radio Wave Beer Line Technology
- The DING Device sends radio waves along the beer line to reduce yeast and buildup.
- Slows yeast and bio film formation and prevents residue
- Reduces cleaning frequency from weekly to monthly
- Environmentally friendly alkaline formula
- Works with radio wave technology for deep cleaning
- Removes yeast and bacteria without
caustic chemicals
Our Non-Toxic Cleaning Powder
- Environmentally friendly alkaline formula
- Works with radio wave technology for deep cleaning
- Removes yeast and bacteria without caustic chemicals
- Track temperature and system performance remotely
- Receive alerts before problems occur
- Monitor cost savings in real time
Smart Dashboard Monitoring
- Track temperature and system performance remotely
- Receive alerts before problems occur
- Monitor cost savings in real time
- Completed in less than day
- No disruption to your business operations
- Free pre-clean with our DING Eliminate Powder
Professional
Installation
TESTIMONIALS
Hear From Happy Customers
"The installation itself took just a couple of hours and went smoothly with no mess or disruption. Training was provided the same day and it is much easier and quicker to do the beer line cleaning now.
It is easier to manage and plan as it is done only once a month. So on the positive side, we are saving on payroll. Looking at the savings, we also saved on average £300 a month.
Since we have had DING system installed, we haven’t had a flat beer complaint, or any issue with quality. We are really happy with their system and product.
Personally, I feel that this is a good fit for a hotel in general. This product gives the staff more time to focus on other areas in the business when not having to a weekly clean.
Not only this, but due to the nature of the cleaning product the lines seem to be cleaner and as an eco-friendly hotel I feel this matches our aim. But the main target is taste, and we have had many compliments since the change and no complaints regarding the taste.
So, in turn, I feel that the device is worth the investment, the powder is cheap (cheaper than some line cleaners) and produces good results. This will reduce the costing of our wastage significantly for the year if continued."
Food and Beverage Controller
MalMaison
"I was challenged to look at ways to become more efficient in terms of cost savings… This system when used as instructed is great.
Monthly line clean overnight 1 x deep 8 hour soak (I instruct my guys to do it the night of the stock take) and then once stock is counted reconnect and flush through. In 2019 we lost 5% of all draught products to waste. Since fitting the DING system this has been reduced to 1.2%.
The savings depend on the line runs, so I have an average of 12 pumps in the Pubs with a 14 pint line run £700 per clean. Current savings (not including labour) are £387k per annum just for the bars.
I am now adding them into the function room cellars where I have significant volume. Once installed I expect to see an annual saving of approx £600k. I would highly recommend it."
Head Of Food And Beverage Operations
The Village Hotel Group
"Running a huge site, with over 20 drops and 40 line, Ding has literally saved me a fortune, close to £18k a year!! I have used Ding for over 2 years now, it's easy to use, saving both time, staff costs and a huge amount on not wasting product, I can't recommend this enough. Becoming more sustainable is not a choice anymore, it's a necessity to survive in this industry and any way to increase your bottom line is always welcome.
Ding's team are only ever a phone call away, super helpful and happy to train any new team members."
The Cabbage Patch Manager
The Cabbage Patch, at Twickenham
"The introduction of the DING line cleaning system at Alton Towers Resort Hotels has been a game changer for our draught operation. Moving away from a manual, labour-intensive process using caustic chemicals to DING's 28-day cycle has completely transformed both our product quality and operational efficiency. We're now consistently delivering a high-quality pint every time, with zero negative guest feedback across almost 12 months - something that simply wasn't achievable before.
From an operational perspective, the benefits have been significant. The non-caustic solution has improved safety for our teams, while the overnight cleaning cycle has removed the need for manual intervention during service, saving valuable labour hours and ensuring full compliance. We've also seen a clear reduction in product wastage, driving improved yield per keg and a stronger gross profit position. Coupled with enhanced cellar temperature visibility to proactively prevent losses, the system has not only elevated our guest experience but reduced our line cleaning costs to around a quarter of what they were previously. It's a smarter, safer, and far more efficient way of working."
Senior F&B Manager
Alton Towers
The Savings & The Guarantee
The Savings
DING delivers guaranteed savings from day one. Save hundreds of pounds every month in wastage. Save on water, energy, cleaning materials and wages.
The Guarantee
90-day, money-back guarantee. With the DING promise, you get complete peace of mind, a full no-quibble money-back guarantee with no hoops to jump through.
DING has already gained the trust of some of the UK's most reputable hospitality brands.
Our growing client base includes:
DING has already gained the trust of some of the UK's most reputable hospitality brands.
Our growing client base includes:
The Cabbage Patch Flagship Venue
Customer for 2 Years
Customer for 2 Years
Customer for 2 Years
Customer for 5 Years
Customer for 3 Years
Customer for 18 Months
Customer for 1 Year
Customer for 1 Year
Customer for 1 Year
Customer for 8 Months
These partnerships are a testament to DING's proven reliability, performance, and cost-saving benefits.
New Customer
Save 75% of your Beer Line Cleaning Costs.